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This is your golden ticket

To skyrocketing your camera work & Artistry

This is not your run of the mill workshop. This is a serious, hands-on, hyper focused, intensive, let’s forget the fluff, real-world master class! An exclusive deep dive with a cap of 12 people. An in person  journey with Joe that you do not want to miss! Register before it sells out.

A life-time of experience packed into 6 days!

DAY 1 | The Introductions

Embark on a diverse journey with Joe McNally, starting with a soirée, dinner, and a genre-spanning presentation. From photojournalism to concept-driven photography, it's a unique exploration.

DAY 2 | The Foundation

Joe sets the tone by taking you on a journey through the spectrum, where you will decode the science and art of light. Furthermore, he guides participants in deconstructing their portfolios for a more streamlined and impactful presentation.

DAY 3-5 | The Marathon

Joe takes the gloves off, covering more ground in a week than most would attempt. Expect daily critiques, riveting fieldwork, and studio sessions. This is an all-access pass to Joe's vault of information.

DAY 6 | The Wrap-up

Joe declares it as Independence Day, marking an experience where boundaries were shattered, where you will celebrate significant leaps in your craft. By the end, you will have not only crafted a portfolio of images but also developed an arsenal of skills and the audacity to use them.

Joe is the quintessential "Pro's Pro"

There are photographers. There are teachers. Then there is Joe McNally. Just a guy with a camera—Who Has...

Joe is The Most versatile Photographer Alive

He may be the best teacher in the world as his lessons are actionable and his views are practical. It's not about buying the latest, greatest gear. It's about putting in the time and the work. I have read all of Joe's books, attended one of his seminars, and I cannot say enough good things about him.

Joe B. 

Quite Simply the best of the best

Attend a workshop with Joe McNally and you are guaranteed to sharpen your skills and greatly improve your ability to understand and create more complex lighting for your clients. I've been following McNally for over 10 years and the impact on the way I approach problem solving in the field has been forever changed.

Rick B. 

A Great Storyteller & Very Funny Man

Until yesterday, I had only learned from Joe via studying his books and watching videos. But, in person, he really shines as an educator. He's very humble for all his accolades, a great storyteller and very funny man.

Rich K.

Frequently Asked Questions

The workshop is exclusive to 12 lucky photographers, ensuring a personalized and intensive learning experience.

It’s not a vacation or a photo tour; it’s a real-world master class providing a fast track to a bonafide career in professional photography, regardless of your age.

The workshop includes on-location and in-studio settings throughout the Tampa Bay area. You will be in locations that will challenge you and push you to take the camera into an unfriendly environment and still come out with a good photo. 

You will get to spend all week together in a small group environment. Joe will be accessible the entire week for consultations. You will be together for breakfast, lunch, and dinner and will be talking photography all week long. The bar at the hotel will become a melting pot of photographic ideas, aspirations, plans, hopes—you name it and you will all talk about it.

Everything you do throughout the workshop; nuances, shoots, lectures will be put on video, and you will leave with that. A complete record of the entire week that you will be able to access forever.

Claim your spot now by using the button at the top of the page to register for our thrilling NEW workshop. Due to high demand and increasing interest, we strongly advise prompt registration to secure your spot before all spaces are taken!

The workshop fee of $6995 (early bird) or $7995 (after) includes hotel accommodation, local transportation, breakfast, snacks, instruction, model fee, location fees, permits, stylists, studio fees, and a complete archive recording of all training sessions and shoots.

No, airfare and transportation to and from the airport are not included in the workshop fee. Participants are responsible for arranging their travel to Tampa, Florida.

Your comfort is our priority, and we’re currently handpicking the best accommodations to ensure proximity to shooting locations and an overall enriching experience. Rest assured, we’ve got you covered, and details about our carefully selected host hotel will be shared soon. Keep an eye on your inbox for updates tailored to make your stay as enjoyable as possible. 

Yes, participants are requested to bring their own camera equipment. Specific gear requirements and recommendations will be provided closer to the workshop dates.

If you have to cancel the workshop, and we can fill your spot 30 days before the workshop, the entire workshop fee is refundable, minus the fees we are charged by our Merchant Services company, even if you cancel (around $220). If we cannot fill your spot, your workshop fee, minus a $1,000 service fee, will be refunded. No refunds will be available if you cancel within 30 days of the workshop.

If you have additional questions or need further assistance, our dedicated support team is here to help. Reach out through the KelbyOne Contact Us page or use the chat icon located at the bottom of the page. We’re committed to ensuring you have all the information you need for a seamless and enjoyable workshop experience. Your satisfaction is our priority.

The next chapter in your photography can start right now!