Seminar Overview

The Power of One Flash Seminar Tour

This tour is all about creating great lighting with just one, or two, flashes. All day, lighting problems, solutions, tactics and strategies will be demonstrated, live, using simple gear and small flashes. It’s about producing stunning results that will thrill clients without tugging an eighteen- wheeler full of gear around with you.

For over five hours, Joe will be shooting onstage with every frame shown immediately on screen, and he’ll mix in short video clips of lighting lessons in the field, all designed to show you how to get great results every time, with a minimum of gear. This tour is a complete day of flash demonstrations, with humorous and helpful commentary, Q&A, real people coming on stage to be impromptu models, and covers a wide variety of lighting techniques. The day starts with simple one flash approaches designed to help the basic shooter, then moves to two (and maybe three) light strategies working with speed lights.

Quick Tutorial (Preview What You’ll Learn) »Download Tour Brochure »

Money-Back Guarantee

We’re so confident that you’ll love our training that we offer a 100% money-back guarantee.
If you don’t agree that it’s the best training you’ve ever received anywhere, for any price, we’ll gladly give you a full refund.

Register Now | Upcoming Dates & Locations

The Power of One Flash Seminar Tour doesn't have any upcoming events. Please check back later as there are more dates coming soon!

Your Instructor

Meet Joe McNally

Joe McNally is an internationally acclaimed photographer whose career has spanned 30 years and included assignments in over 50 countries. He has shot cover stories for TIME, Newsweek, Fortune, New York, Entertainment Weekly, The New York Times Sunday Magazine, and Men's Journal. He has been at various times in his career a contract photographer for Sports Illustrated, a staff photographer at LIFE, and, currently, an ongoing 23-year contributor to the National Geographic, shooting numerous cover ... read more

What You Get When You Attend

FREE BONUS: When You Attend
Light, Shadow and Motion Downloadable Course ($49.95 value)

Join the legendary Joe McNally on the set with professional dancers as he teaches you how to respond to the grace and elegance of the dancers with an equally graceful light. This class is all about matching a light to a move, where you start out with the set as an empty box that you fill with your creativity and imagination. As the dancers work through different moves Joe shows you how to light them with both studio strobes and speedlights to achieve a variety of looks, all the while sharing the tips, techniques, and tricks he’s learned over his impressive 30 year career.


Detailed Workbook

We provide a detailed workbook outlining each step-by-step technique and tutorial taught in the classroom. We want you to sit back and enjoy your day learning, not scrambling to take notes.


Photoshop User Magazine

You’ll receive a free sample copy of the ground breaking magazine Photoshop User—the industry’s top “how to” Photoshop® magazine packed with inspiration, how-to tips and tutorials.

Triple Scoop

Pro Photographer License ($60 value)

With your paid attendance, receive one (1) royalty free song of your choice from Triple Scoop Music. Choose from any of of their award-winning songs to help share your story, promote yourself and grow your business. Requires opt-in at checkout.

Seminar Begins at 10:00am. Registration Opens at 9:00am.

10:00AM - One Hour, One Flash – The Basics of Creating Great Light


One flash and a camera—Joe kicks off the day teaching you how to make one light look great. From simple bouncing techniques with the flash on the hot shoe, to redirecting the flash by holding it off camera. You’ll learn about the camera’s relationship to the speed light, how they work together both in manual and in the more automated exposure modes, and how to change the power of the flash using the small, built-in flash onboard the camera. You’ll learn about simple light shapers, blending one flash with ambient light, controlling white balance relative to the environment, diffusing light to make it soft and flattering, and using it in a directional way to create drama and shadows.

11:15AM - Bigger [Light] Really is Better


Enlarging the feel and effect of just one flash. Continuing into the next hour, Joe sticks with just one light, working at making it bigger and better. Here you learn more about controlling the light with a commander flash onboard the camera, and how these lights speak to each other to give your subject the right look and exposure. It’s an entire hour of working with one light and changing the look of that light through a series of small, affordable, easily portable light-shaping tools. Joe pushes the limits of one speed light, using it up close and personal to make it soft and flattering, and pushing it back (way back) to achieve edge and shadow.



You’re on you own for lunch. However, we always try to choose venues that have food options nearby, and you’re always free to bring your lunch if you wish.

1:30PM - Main Light, Fill Light – The Two Light Twist


Now, it’s on to two lights, and learning how to define the relationship between a main and a fill light, or a foreground and a background light. Joe shows portable light shapers, now placing them on stands and moving them around the subject to achieve directionality and shades of difference in the look and feel of the light. Various tools are used, from found objects to compact umbrellas, soft boxes, snoots, grids and shadow makers. There’s a world of difference and possibility created by adding just one more light.

2:45PM - Advanced Lighting Techniques Made Simple


Keeping it still to just two (maybe three) flashes, Joe takes a look at more complicated techniques and settings, such as high speed sync, rear curtain sync, use of gels, and putting a couple speed lights through the same diffused source to achieve “bigger” light and faster recycle. He will also talk about lighting “through” the picture from foreground to background, using a minimal number of flashes. He will also show how TTL control of the remote flash from right at the camera can limit and define depth of field to create dramatic portraits.

4:00PM - The Big and the Small of Flash


After four hours of showing the world of small, simple flash, Joe takes out a bigger flash unit, and using sophisticated light shaping tools, creates a look and feel with the ease of bigger power packs, and big diffusers and soft boxes. Then, having shown that option, he takes the setup apart and re-creates the same kind of light using small flash only. Along the way, strengths and weaknesses of each approach are discussed and shown in detail. At the end, Joe shows how to make big and small flash work together seamlessly in the same lighting scenario.

5:00PM - Seminar Ends


Your seminar will wrap-up around 5pm (ish). We hope you've had a great day!

Gear Guide | Get the Gear Joe Uses on Tour


We've got an exclusive look inside the gear bags of the pros that know best! Download the complete list of gear Joe uses on his shoots. See something you like? You can find it all from our partners at B&H.


What Our Attendees Say

The Power of One Flash Tour, with Joe McNally, is an energy-packed, fast-paced look at one of the industry’s best shooters and teachers as he works his way through all types of approaches to the age-old question of how to create great light, simply, fast, and while under pressure. Don’t miss this chance to spend a day mastering lighting with one of the planet’s most renowned photographers and lighting experts!
— Scott Kelby

Who Should Attend

  • Photographers
  • Graphic Designers
  • Art Directors
  • Art Departments
  • Ad Agencies
  • Web Designers
  • Print Shops
  • Multimedia Designers
    & anyone interested in improving their creative skills

Who Has Attended

  • Ford Motor Company
  • Wall Street Journal
  • Walt Disney Company
  • Smithsonian
  • Delta Airlines
  • General Mills
  • Sony Music
  • Dreamworks
    & many more!
Be the First to Know When We Are Coming to a City Near You!