The Business Side of Tim Wallace: Commercial Automotive Photographer By Tim Wallace and Mia McCormick

1 hr 19 min

Join Mia McCormick and international advertising & automotive photographer Tim Wallace as they sit down to discuss what it takes to succeed as a commercial photographer. Tim’s ability to put the business side of commercial photography at the forefront of his approach has enabled him to develop relationships with some of the most prestigious automotive clients in the world. Over the course of an hour Tim shares practical tips and down to earth sensibility on topics that range from getting started to the importance of making yourself an asset to your client, and from what goes into developing a quote to how you can approach your gear.

Video transcripts available with a subscription.

Tim shares his story of how he got started in photography and how he launched his own photography business.
A lot of people can take a great picture, but you've got to put on your business hat and find a purpose for your work that sets you apart.
It is not just about landing a client and making money, you need to care about their business by understanding their business.
When meeting with a client or agency you need to treat it like a long term relationship. Do your research on who you are meeting with and demonstrate an interest the work they have done.
While you are certainly communicating a price for your services, you are also demonstrating that you know what is required to get the job done and that you can do it.
Getting work based on contacts and reputation is one of the best ways to get work, but this takes time to develop. Having an accessible website for showcasing your work is still an important tool.
There is no best gear, only the best gear for the job at hand.
Profile photo of Tim Wallace

Meet your instructors

Tim Wallace


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic. Tim works internationally with many high end brands and clients such as Aston Martin, Land Rover Jaguar and Morgan in the UK to Kenwood and Audi in the US. ...

Tim's Courses

Profile photo of Mia McCormick

Mia McCormick works as a resident video technology expert for KelbyOne and B&H Photo. She's a KelbyOne Instructor with courses ranging from basic camera operation to capturing outstanding video on your DSLR. Mia also conducts a series of business and inspirational interviews providing insights from some of the world's leading photog...

Mia's Courses


Join the Discussion
  1. Profile photo of klarat klarat

    Excellent interview. His approach of ‘consulting’ the customer inside its business is great. —- Yes, please post my feedback

  2. Profile photo of Susan Lipman Susan Lipman

    Wow, Tim Wallace is amazing!!!! —- Yes, please post my feedback

  3. Profile photo of Tim Wallace Tim Wallace

    Thank you very much for the kind feedback and I am extremely pleased that you found the interview useful and informative. I tried to say all the things and touch on information that I would have wanted to hear myself really 7 years ago when I first started my business, if you like, try to be the person that I wish I could have met back then and asked questions of. I hope that some of the topics and ground we covered in this interview give others an additional viewpoint to consider when starting or continuing their own business. Thank you again for taking the time out to give your feedback and thoughts, it’s always good to hear what people think.
    Kind Regards
    Tim Wallace —- Yes, please post my feedback

  4. Profile photo of Beartooth Beartooth

    Great information – candid – was exactly what I was looking for. —- Yes, please post my feedback

  5. Profile photo of emilnekem emilnekem

    Great show, very valuable and entertaining. Thank you! —- Yes, please post my feedback

  6. Profile photo of wphotography wphotography

    I wish I had watched this years ago. What you learn can be applied to any type of photography business. Fantastic! —- Yes, please post my feedback

  7. Profile photo of Tim Wallace Tim Wallace

    Hi everybody,

    I would just like to take the opportunity to thank those who have taken the time to leave their feedback for this interview and I am very happy that it seemed to ring a cord for many. I sincerely hope that people benefit from listening to what is just my view point really in truth and it motivates them to pick themselves up and keep pushing forward in this tough industry, for me ‘mindset’ is everything and belief in ones self.

    Good luck to you all and I wish you every success in your business ventures and with your photography.

    Thank you again!

    Tim Wallace —- Yes, please post my feedback

  8. Profile photo of Matt Leitholt Matt Leitholt

    Tim, you did a stellar job on this course. I’ve always been a fan of your work and hearing the stories of how you landed clients really impressed me. This was a huge help and really made things “click” for me. Thanks! —- Yes, please post my feedback

  9. Profile photo of Hector Segovia Hector Segovia

    One of the most intelligent talks about photo business! Thanks for your thoughts. Very clear mind and vision! Cheers from PhotoXperience Mxico? —- Yes, please post my feedback

  10. Profile photo of ianjameslemasters ianjameslemasters

    The segment on getting hired was information I really needed to hear. I normally wouldn’t watch these “business side” programs, but I am trying to make a name for myself with automotive work and am glad I made myself sit down and watch it all. Thanks! —- Yes, please post my feedback

  11. Profile photo of Gilles Cadotte Gilles Cadotte

    Its always a pleasure to follow Tim Wallace, this guy is putting magic into is work, something you dont find everywhere. You…feel it. Keep on finding passinate guys like him and your business will be booming like crazy. Keep up your good work! —- Yes, please post my feedback

  12. Profile photo of Craig Mccormick Craig Mccormick

    Tim’s probably the most intelligent photographer in the industry. His business knowledge is what really sets him apart, regardless of his amazing photography skills. Great class, very open and genuine guy. Top stuff! —- Yes, please post my feedback

  13. Profile photo of sbryson sbryson

    The Tim Wallace content has again brought me back to sign up for Kelby Training – By about seven minutes and thirty seconds I was convinced it was going to be worth the money. Razor sharp insight into business and the photographic industry! Really looking forward to the next sessions. —- Yes, please post my feedback

  14. Profile photo of rsferraz rsferraz

    It’s fascinating how we hear the mindset of Tim Wallace and the rest of these business interviews. If you’re in the business of photography, this is the kind of inspiration you need to become a better business person. —- Yes, please post my feedback

  15. Profile photo of tagark tagark

    Thank you! I hate commercial work but I like your work. I don’t know what to say, but I subscribe because of you and i am so glade to do that. Thank you again! —- Yes, please post my feedback

  16. Profile photo of Darren Elias Darren Elias

    Fantastic course, full of solid advice. —- Yes, please post my feedback

  17. Profile photo of bmwcoffman bmwcoffman

    Your interview is spot on and the advice is golden! Photography as a hobby is one thing, photography as a business IS business. As you say, “You’re getting paid so you’re expected to be good at what you do”. Business is built on relationships and without saying it that is what you have been talking about throughout your interview. Thank you Mr. Wallace, I am a fan of your work and am grateful for your candor.

  18. Profile photo of dmartin86 dmartin86

    Wish I would have seen this before I submitted my past few proposals. Great interview and very informative. Keep up the good work, Tim. —- Yes, please post my feedback

  19. Profile photo of SergeAMH SergeAMH

    This is one of the most AMAZING interviews I’ve seen with a photographer. Thank you SO VERY MUCH to everyone involved. I’ve seen some outstanding interviews at Kelby Training, but the sheer amount of logic in the business of photography, which can be taken over to any other kind of business, is OUTSTANDING. Excellent work!! —- Yes, please post my feedback

Loading your account dashboard