The Business Side of Tim Wallace: Commercial Automotive Photographer, with Tim Wallace and Mia McCormick

Join’s own Mia McCormick and international advertising & automotive photographer Tim Wallace as they sit down to discuss what it takes to succeed as a commercial photographer.

Tim’s ability to put the business side of commercial photography at the forefront of his approach has enabled him to develop relationships with some of the most prestigious automotive clients in the world. Over the course of an hour Tim shares practical tips and down to earth sensibility on topics that range from getting started to the importance of making yourself an asset to your client, and from what goes into developing a quote to how you can approach your gear.

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Course Lessons:

Lesson 1: On Getting Started (Duration 15:27)

Tim shares his story of how he got started in photography and how he launched his own photography business.

Lesson 2: On Succeeding in Business (Duration 10:52)

A lot of people can take a great picture, but you've got to put on your business hat and find a purpose for your work that sets you apart.

Lesson 3: On Making Yourself an Asset to Their Business (Duration 07:15)

It is not just about landing a client and making money, you need to care about their business by understanding their business.

Lesson 4: On Getting Hired (Duration 14:11)

When meeting with a client or agency you need to treat it like a long term relationship. Do your research on who you are meeting with and demonstrate an interest the work they have done.

Lesson 5: On Developing a Quote (Duration 10:20)

While you are certainly communicating a price for your services, you are also demonstrating that you know what is required to get the job done and that you can do it.

Lesson 6: On Marketing Yourself (Duration 12:37)

Getting work based on contacts and reputation is one of the best ways to get work, but this takes time to develop. Having an accessible website for showcasing your work is still an important tool.

Lesson 7: On Gear (Duration 08:58)

There is no best gear, only the best gear for the job at hand.

Meet Your Instructor: Tim Wallace

Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic. Tim works internationally…

Meet Your Instructor: Mia McCormick

Mia McCormick works as a resident technology expert for Kelby Training and B&H Photo - one of the largest electronic retailers in the world. She also conducts a series of…


  1. This is one of the most AMAZING interviews I've seen with a photographer. Thank you SO VERY MUCH to everyone involved. I've seen some outstanding interviews at Kelby Training, but the sheer amount of logic in the business of photography, which can be taken over to any other kind of business, is OUTSTANDING. Excellent work!!

  2. Your interview is spot on and the advice is golden! Photography as a hobby is one thing, photography as a business IS business. As you say, "You're getting paid so you're expected to be good at what you do". Business is built on relationships and without saying it that is what you have been talking about throughout your interview. Thank you Mr. Wallace, I am a fan of your work and am grateful for your candor.

  3. Thank you! I hate commercial work but I like your work. I don't know what to say, but I subscribe because of you and i am so glade to do that. Thank you again!

  4. It's fascinating how we hear the mindset of Tim Wallace and the rest of these business interviews. If you're in the business of photography, this is the kind of inspiration you need to become a better business person.

  5. The Tim Wallace content has again brought me back to sign up for Kelby Training - By about seven minutes and thirty seconds I was convinced it was going to be worth the money. Razor sharp insight into business and the photographic industry! Really looking forward to the next sessions.

  6. Tim's probably the most intelligent photographer in the industry. His business knowledge is what really sets him apart, regardless of his amazing photography skills. Great class, very open and genuine guy. Top stuff!

  7. Its always a pleasure to follow Tim Wallace, this guy is putting magic into is work, something you dont find everywhere. You...feel it. Keep on finding passinate guys like him and your business will be booming like crazy. Keep up your good work!

  8. The segment on getting hired was information I really needed to hear. I normally wouldn't watch these "business side" programs, but I am trying to make a name for myself with automotive work and am glad I made myself sit down and watch it all. Thanks!

  9. Tim, you did a stellar job on this course. I've always been a fan of your work and hearing the stories of how you landed clients really impressed me. This was a huge help and really made things "click" for me. Thanks!

  10. Hi everybody, I would just like to take the opportunity to thank those who have taken the time to leave their feedback for this interview and I am very happy that it seemed to ring a cord for many. I sincerely hope that people benefit from listening to what is just my view point really in truth and it motivates them to pick themselves up and keep pushing forward in this tough industry, for me 'mindset' is everything and belief in ones self. Good luck to you all and I wish you every success in your business ventures and with your photography. Thank you again! Regards Tim Wallace

  11. Thank you very much for the kind feedback and I am extremely pleased that you found the interview useful and informative. I tried to say all the things and touch on information that I would have wanted to hear myself really 7 years ago when I first started my business, if you like, try to be the person that I wish I could have met back then and asked questions of. I hope that some of the topics and ground we covered in this interview give others an additional viewpoint to consider when starting or continuing their own business. Thank you again for taking the time out to give your feedback and thoughts, it's always good to hear what people think. Kind Regards Tim Wallace

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