Their conversation begins with a look back at how Tamara got started in photography and we quickly gain some insight into how she turned that passion into a sustainable business. Over the course of an hour Tamara shares her thoughts and experiences on everything from the choices she made early on to develop foundational principles that continue to guide her business decisions into the future, to the importance of developing a work-life balance that keeps you excited about getting up and facing the world each day.
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After finishing college and a variety of jobs, the road to photography came through her love of photographing her first child. Tamara quickly learned she needed to do things differently to build a successful photography career.
Being able to articulate your reason for existing as a business will provide the foundation for everything else you do as a business.
Recognizing the peak moments and milestones you reach as a business you have an opportunity to rest on your laurels or push yourself further than you ever thought possible.
A business plan is a living document that gets you thinking and allows you to put a plan in place.
There are many different ways to build a financially successful business, but you also need to find ways to create a work life balance that keeps you excited about the direction you are heading.
Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose lifestyle photography, from children’s portraits to celebrity portraits, has appeared in dozens of media outlets, including O -…