The Business Side of Tamara Lackey By Tamara Lackey and Mia McCormick

50 min

Mia McCormick catches up with Tamara Lackey on location for an inspiring conversation about Tamara’s journey to becoming a successful portrait photographer. Their conversation begins with a look back at how Tamara got started in photography and we quickly gain some insight into how she turned that passion into a sustainable business. Over the course of an hour Tamara shares her thoughts and experiences on everything from the choices she made early on to develop foundational principles that continue to guide her business decisions into the future, to the importance of developing a work-life balance that keeps you excited about getting up and facing the world each day.

Video transcripts available with a subscription.

After finishing college and a variety of jobs, the road to photography came through her love of photographing her first child. Tamara quickly learned she needed to do things differently to build a successful photography career.
Being able to articulate your reason for existing as a business will provide the foundation for everything else you do as a business.
Recognizing the peak moments and milestones you reach as a business you have an opportunity to rest on your laurels or push yourself further than you ever thought possible.
A business plan is a living document that gets you thinking and allows you to put a plan in place.
There are many different ways to build a financially successful business, but you also need to find ways to create a work life balance that keeps you excited about the direction you are heading.
Profile photo of Tamara Lackey

Meet your instructors

Tamara Lackey


Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose lifestyle photography, from children’s portraits to celebrity portraits, has appeared in dozens of media outlets, including O - The Oprah Magazine, Men’s Journal, Vogue, Nikon World, The Martha Stewart Show and The Today Show. The recipient of the 2014 W...

Tamara's Courses

Profile photo of Mia McCormick

Mia McCormick works as a resident video technology expert for KelbyOne and B&H Photo. She's a KelbyOne Instructor with courses ranging from basic camera operation to capturing outstanding video on your DSLR. Mia also conducts a series of business and inspirational interviews providing insights from some of the world's leading photog...

Mia's Courses


Join the Discussion
  1. Profile photo of gailmiya gailmiya

    I was thinking the same thing as Bill above. The interview cut off and we never got to hear her answer. It doesn’t look like anybody responded to Bill’s comment, though. :-(

  2. Profile photo of Bill Ryder Bill Ryder

    HELP – really enjoying this interview until I get to final part when Mia asks Tamara how do you define her own success and it stopped dead, can’t wait to hear the answer! Great interview until that point!

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