The Business Side of Tamara Lackey, with Tamara Lackey and Mia McCormick

Mia McCormick catches up with Tamara Lackey on location for an inspiring conversation about Tamara’s journey to becoming a successful portrait photographer.

Their conversation begins with a look back at how Tamara got started in photography and we quickly gain some insight into how she turned that passion into a sustainable business. Over the course of an hour Tamara shares her thoughts and experiences on everything from the choices she made early on to develop foundational principles that continue to guide her business decisions into the future, to the importance of developing a work-life balance that keeps you excited about getting up and facing the world each day.

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Course Lessons:

Lesson 1: On Getting Started (Duration 09:35)

After finishing college and a variety of jobs, the road to photography came through her love of photographing her first child. Tamara quickly learned she needed to do things differently to build a successful photography career.

Lesson 2: On Developing a Guiding Principle (Duration 13:26)

Being able to articulate your reason for existing as a business will provide the foundation for everything else you do as a business.

Lesson 3: On Pushing Yourself to the Next Level (Duration 06:57)

Recognizing the peak moments and milestones you reach as a business you have an opportunity to rest on your laurels or push yourself further than you ever thought possible.

Lesson 4: On Building a Business Plan (Duration 15:07)

A business plan is a living document that gets you thinking and allows you to put a plan in place.

Lesson 5: On Doing What You Love (Duration 08:19)

There are many different ways to build a financially successful business, but you also need to find ways to create a work life balance that keeps you excited about the direction you are heading.

Meet Your Instructor: Tamara Lackey

Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose lifestyle photography, from children’s portraits to celebrity portraits, has appeared in dozens of media outlets, including O -…

Meet Your Instructor: Mia McCormick

Mia McCormick works as a resident technology expert for Kelby Training and B&H Photo - one of the largest electronic retailers in the world. She also conducts a series of…

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