The Business Side of Photography, with Rick Sammon

In this class, Rick shares his approach to this all-important side of photography, answering questions (interview style) from his workshop students and NAPP.

In this class, Rick shares his approach to this all-important side of photography, answering questions (interview style) from his workshop students and NAPP. And he should know! He spends more time on the business side of photography than taking pictures.

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Course Lessons:

Lesson 1: Overview and Best Photography Tip (Duration 03:56)

This question and answer session between Rick and Deborah will cover the common questions asked by viewers and NAPP members

Lesson 2: How Do You Find the Time? (Duration 05:39)

Some advice and basic formula for photographers who are interested in writing a book

Lesson 3: How Much Time to Spend on the Business Side of Photography (Duration 03:31)

You have to get your name out there

Lesson 4: Sponsorship (Duration 02:26)

Develop relationships with sponsors, and remember that you have to deliver

Lesson 5: Web Sites Are Very Important (Duration 04:25)

In many cases, this is your first impression. A photographer's web site is their calling card

Lesson 6: Biggest Challenges on the Business Side (Duration 05:29)

Keep up with the changing technology and choosing locations

Lesson 7: The Future and Using Releases (Duration 04:18)

As a photographer, you have to keep learning. This lesson also has some tips on using model and location releases

Lesson 8: Making a Name for Yourself (Duration 05:26)

Creating quality photographs is important, but do not loose focus of the business side

Lesson 9: Exhibit Your Work (Duration 03:52)

It is very important to get your work out there for people to see

Lesson 10: Marketing Your Product (Duration 04:46)

You are the product as a photographer. You are a brand that has to be marketed in order for your customers to find you

Lesson 11: Computer Equipment (Duration 02:47)

Some tips about this extremely important part of the digital photographer's workflow.

Meet Your Instructor: Rick Sammon

Rick Sammon, a Canon Explorer of Light, has published 36 paper books, including Secrets of HDR Photography, Exploring the Light, and Digital Photography Secrets. Rick also has three apps on…

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