The Business Side of Joel Grimes: The Professional Art of Creating, with Joel Grimes and Larry Becker

Larry and Joel discuss topics ranging from how to get started in the business to how to keep yourself on the cutting edge of new trends and technology.

Join Kelby Training’s own Larry Becker as he sits down with artist and photographer Joel Grimes to discuss the business side of Joel’s award winning commercial photography career. Larry and Joel discuss topics ranging from how to get started in the business to how to keep yourself on the cutting edge of new trends and technology. Drawing from over 26 years of experience, Joel shares some of his best advice for achieving success and feeding your creative passion.

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Course Lessons:

Lesson 1: Getting Started (Duration 09:32)

We all have to start somewhere and it can be instructive to learn from the path taken by those who have achieved success.

Lesson 2: Reaching Out to Clients (Duration 37:25)

Your ability to put yourself out there, make contact with potential clients, and rise above rejection is what makes the difference between success and failure.

Lesson 3: Staying Current (Duration 06:43)

Technology, trends, software, and the industry are always evolving and changing. It is critical to make the investment of your time to stay current.

Meet Your Instructor: Joel Grimes

After receiving a BFA in Photography from the University of Arizona in 1984, Joel began working as a commercial advertising photographer based out of Denver, Colorado. His style of capturing…

Meet Your Instructor: Larry Becker

Larry Becker is the guy behind the inexpensive photography solutions and DIYs featured on DTownTV. That's about all you really need to know, but if you're still curious about the…


  1. The interview with Joel Grimes was one of the best you had on recently. The interviewer did an excellent job in his choice of questions and topics. As i was watching I would think of a question to ask Joel and the interviewer would ask that very question . It was almost telepathic. I like Joel's approach to the creative side of the industry and his one man operation. Great session.

  2. I really love these interview style sessions with the professional photographers. Joel has such great advice and is inspirational. Take a few minutes to listen to Joel discuss his struggles and hard work in order to become a successful and renowned photographer.

  3. The host was great and should do more interview! Had questions that made a lot of since. Would like to see him interview Joe McNally on the same topic "The Business Side."

  4. I love this interview with Joel, I want to meet him someday! Thank you Joel and Kelby Training for these types of interviews showcasing some amazing people. Joel especially is one of the most honest and passionate people in the industry and I love it when he spills his guts to everyone! Thank you!

  5. I really enjoyed the questions that Larry asked. I enjoyed Joel's feedback and his honesty and passion for the craft. The set looks really cool now. Way to go with improving that! The only criticism I can think of is, give me MORE!!!

  6. Joel is an impressive artist and teacher. His work has my head buzzing with possibilities that I can't wait to explore. I really enjoyed hearing Joel's thoughts on the business side of photography. His personal slice of philosophy is what really perked my ears up. Great gems of wisdom. Also, Larry Becker did a great job interviewing Joel. His style was easy going but his questions were concise and spot on. Great job.

  7. Joel Grimes does what many of us fail to do---he hacks away at the necessary every day stuff that isn't especially fun to do but will ultimately make him financially successful. He is quite a guy and very creative.

  8. Great down to earth interview, it has given me courage and insight how to pursue my dreams in photography and video (that is my primary business).

  9. Great interview and very refreshing to see a professional and established sensible and realistic outlook and approach to the business side of the industry.

  10. I can only say thank you for sharing you world with us, Joel. I love your work. The interview was very well done, and questions asked were spot on. Thanks to everyone who helped make it happen. I also love Joel's approach to photography. I only hope he will do more videos with Kelby Training.

  11. This is one of the best training and informational courses I have ever seen! Joel Grimes is such an inspiration to me! Thank you Joel for sharing so much in this course, not only about photography but I love your statement; "Are you going to let one person steal your dreams?" That is so powerful! I am so encouraged and inspired to try new ideas and grow my photography business thanks to this course!

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