The Business Side of Joel Grimes: The Professional Art of Creating By Joel Grimes

53 min
Difficulty Difficulty Difficulty

Join Kelby Training’s own Larry Becker as he sits down with artist and photographer Joel Grimes to discuss the business side of Joel’s award winning commercial photography career. Larry and Joel discuss topics ranging from how to get started in the business to how to keep yourself on the cutting edge of new trends and technology. Drawing from over 26 years of experience, Joel shares some of his best advice for achieving success and feeding your creative passion.

Video transcripts available with a subscription.

We all have to start somewhere and it can be instructive to learn from the path taken by those who have achieved success.
Your ability to put yourself out there, make contact with potential clients, and rise above rejection is what makes the difference between success and failure.
Technology, trends, software, and the industry are always evolving and changing. It is critical to make the investment of your time to stay current.
Profile photo of Joel Grimes

Meet your instructor

Joel Grimes


After receiving a BFA in Photography from the University of Arizona in 1984, Joel began working as a commercial advertising photographer based out of Denver, Colorado. His style of capturing portraits has earned him the attention from many of the nation's finest Advertising Agencies and Art Buyers. Due to his strong fine art background...

Joel's Courses


Join the Discussion
  1. Profile photo of bisimmons bisimmons

    Great video – from both interviewer and interviewee.

  2. Profile photo of debbieweber debbieweber

    This is one of the best training and informational courses I have ever seen! Joel Grimes is such an inspiration to me! Thank you Joel for sharing so much in this course, not only about photography but I love your statement; “Are you going to let one person steal your dreams?” That is so powerful! I am so encouraged and inspired to try new ideas and grow my photography business thanks to this course! —- Yes, please post my feedback

  3. Profile photo of Richard Garrow Richard Garrow

    I can only say thank you for sharing you world with us, Joel. I love your work. The interview was very well done, and questions asked were spot on. Thanks to everyone who helped make it happen. I also love Joel’s approach to photography. I only hope he will do more videos with Kelby Training. —- Yes, please post my feedback

  4. Profile photo of Garrin Hirschhorn Garrin Hirschhorn

    Excellent interview! I enjoyed hearing how Joel got started and his practical suggestions were very useful for a new business owner. —- No, I’d keep it between us

  5. Profile photo of octq45e octq45e

    There is ALWAYS something you can learn from Joel Grimes. This is a great video and its short (compared to others on this site)! —- Yes, please post my feedback

  6. Profile photo of Linda King Linda King

    What a great well balanced interview! Very much worth my time to have watched this. —- Yes, please post my feedback

  7. Profile photo of Tim Wallace Tim Wallace

    Great interview and very refreshing to see a professional and established sensible and realistic outlook and approach to the business side of the industry. —- Yes, please post my feedback

  8. Profile photo of bablo bablo

    Great down to earth interview, it has given me courage and insight how to pursue my dreams in photography and video (that is my primary business). —- Yes, please post my feedback

  9. Profile photo of 1144441 1144441

    Joel Grimes does what many of us fail to do—he hacks away at the necessary every day stuff that isn’t especially fun to do but will ultimately make him financially successful. He is quite a guy and very creative. —- Yes, please post my feedback

  10. Profile photo of jmcln jmcln

    Joel is an impressive artist and teacher. His work has my head buzzing with possibilities that I can’t wait to explore. I really enjoyed hearing Joel’s thoughts on the business side of photography. His personal slice of philosophy is what really perked my ears up. Great gems of wisdom. Also, Larry Becker did a great job interviewing Joel. His style was easy going but his questions were concise and spot on. Great job. —- Yes, please post my feedback

  11. Profile photo of abjurina abjurina

    I really enjoyed the questions that Larry asked. I enjoyed Joel’s feedback and his honesty and passion for the craft. The set looks really cool now. Way to go with improving that! The only criticism I can think of is, give me MORE!!! —- Yes, please post my feedback

  12. Profile photo of Randy Randy

    Thank you Joel and Kelby Training for providing a platform for such a visionary to share his knowledge. This was a very entertaining and informative video. —- Yes, please post my feedback

  13. Profile photo of Justin77 Justin77

    I love this interview with Joel, I want to meet him someday! Thank you Joel and Kelby Training for these types of interviews showcasing some amazing people. Joel especially is one of the most honest and passionate people in the industry and I love it when he spills his guts to everyone! Thank you! —- Yes, please post my feedback

  14. Profile photo of Max-- Max--

    The host was great and should do more interview! Had questions that made a lot of since. Would like to see him interview Joe McNally on the same topic “The Business Side.” —- Yes, please post my feedback

  15. Profile photo of Luis Filipe Luis Filipe

    Excellent! —- Yes, please post my feedback

  16. Profile photo of Scott Prokop Scott Prokop

    I really love these interview style sessions with the professional photographers. Joel has such great advice and is inspirational. Take a few minutes to listen to Joel discuss his struggles and hard work in order to become a successful and renowned photographer. —- Yes, please post my feedback

  17. Profile photo of ramblinman ramblinman

    Great lesson indeed (even with the low sound and volume pumped WAY up : )

    Thanks you guys! —- Yes, please post my feedback

  18. Profile photo of James Maddox James Maddox

    Thanks a lot Joel! Love your work and all your courses. —- Yes, please post my feedback

  19. Profile photo of Alex Alegre Alex Alegre

    An honest man cannot tell a lie……….thanks joel —- Yes, please post my feedback

  20. Profile photo of richardvaleo richardvaleo

    The interview with Joel Grimes was one of the best you had on recently. The interviewer did an excellent job in his choice of questions and topics. As i was watching I would think of a question to ask Joel and the interviewer would ask that very question . It was almost telepathic. I like Joel’s approach to the creative side of the industry and his one man operation. Great session. —- Yes, please post my feedback

  21. Profile photo of Houmaan Saffarzadeh Houmaan Saffarzadeh

    Simply awesome! —- Yes, please post my feedback

  22. Profile photo of Gamundi08 Gamundi08

    Would you put a closed caption for me please? I am hard-of-hearing. Thanks. —- Yes, please post my feedback

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