Setup, Shoot, and Photoshop: Creating a Commercial Photography Package By Jim DiVitale

2 hr 34 min
Difficulty Difficulty Difficulty

No matter what kind of professional photographer you are (portrait, Wedding, artistic, etc.) chances are at one point or another, a local business owner will approach you for pictures. Instead of turning him/her away or flubbing the job, join Jim DiVitale as he switches back and forth between a location shoot and his desktop to show you how to set up, shoot and process a fairly standard commercial shoot that would make any local business owner incredibly happy. In this class, Jim covers everything you need to know to get some great interior shots for a local business, professional headshots of the staff or owner, and even a couple artistic and special effects shots to wow the client. In the end, your client will have a multitude of shots that can be used in print material, business cards, websites and commercials, and you’ll have a new vertical for your business. Includes a bonus class covering outdoor shots.

Video transcripts available with a subscription.

Jim Divatale discusses the different types of on location shoots you are about to experience.
Because of fluorescent lights and mirrors, Jim sets up a custom white balance and fires off some test shots as he preps his shoot, finds the right perspective, and color tests.
After setting up the remote trigger, Jim continues to test and change his camera settings to get the best-looking shot without the need to add more lights.
Jim shows you what he will do with some of his test shots in Camera Raw before merging them into Photoshop as Layers to create the commercial look he's after.
Jim repositions his next shot. Now that his camera is set up how he wants it, he's free to get the shots he wants without the hassle of having to remove stuff in Photoshop later.
Jim takes the next set of shots into Camera Raw to show you his process again, using the color balance shot from his first set.
Part of Jim's commercial shoot package includes professional headshots. Learn Jim's lighting set up and camera settings he uses to get that clean, professional look clients want.
Jim takes you through his processing workflow for his portrait shot.
Jim creates some nice close-up shots that enhance what this client has to offer over similar businesses. These shots help make his work even more valuable to his client.
Jim's close-up shots provide a way to enhance the business overall. During the post-processing, Jim shows you how to also take this portion of your shoot and create some artsy shots.
Jim creates a special shot to enhance this client's offering. While this particular technique may not work exactly the same way for every client, it's a great creative idea to have in your arsenal.
Creating the special effect shot that Jim had in mind when on location - creating a background and making selections.
Now that all the selections are made, Jim brings the 5 photos he selected together with his background to finish this special piece that illustrates motion.
Jim shows you how to get a good shot for a client whose work mostly relies on examples, like a lawn care, landscaping, pool, or other outdoor lifestyle company.
Profile photo of Jim DiVitale

Meet your instructor

Jim DiVitale


Jim DiVitale has been an Atlanta commercial advertising Photographer for over three decades specializing in product photography and computer photo illustration. He is a PPA Master Photographer, Master of Electronic Imaging, Photographic Craftsman, Fellow of the American Society of Photographers and a sponsored instructor for Canon, Ado...

Jim's Courses


Join the Discussion
  1. Profile photo of Peruviandelight Peruviandelight

    The video is great!. i have a question, i have the plan to buy a small studio for jewelry.
    What kind of lights i shoul use ?.. Shall i buy a polarizer? Where i can find the ground pod?
    My camera is nikon D5100 and my lens is nikon 85 mm 3.5f.
    —- Yes, please post my feedback

  2. Profile photo of Eron Iler Eron Iler

    Great perspective on how a pro works. Lots of nice little tips and reminders in building composites.

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