The Business Side of Frank Salas By Frank Salas

19 min

Join Master Photographer Frank Salas and KelbyOne’s own Mia McCormick as they discuss what it takes to succeed as a wedding photographer. With over 30 years experience in the wedding industry, Frank Salas has seen trends come and go, but the key to success is the building and nurturing of relationships. Over the course of an hour, Frank shares his thoughts and experiences on everything from getting started in the business to deciding why and when to expand your services, and so much more!

Video transcripts available with a subscription.

It is all about relationships. From finding mentors early on, and then creating relationships with vendors, venues, clients, and even other photographers, which all pay dividends down the road.
The more you can communicate with your clients in advance, both on paper and verbally, the happier they will be at the end of the process. Building that relationship with your client helps to manage expectations, build confidence in your skills, and creates opportunities for referrals in the future.
There are a number of ways you can expand your services to assist in building the relationships with your clients over the long term.
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Meet your instructor

Frank Salas

2 Courses


Recently named as one of the top wedding photographers in the world Frank Salas continues to be one of the most successful wedding photographers in Southern California. Frank is recognized as a Master Photographer and a Photographic Craftsmen by the Professional Photographers of America. He is also frequent speaker at WPPI and other natio...


Join the Discussion
  1. Profile photo of Artmannphoto Artmannphoto

    Thank you for a well done presentation. You were very easy to understand and learn from. I strongly recommend this course.

    Arthur Bohlmann

  2. Profile photo of Hector Rodriguez Hector Rodriguez

    Great Class , I really enjoy all the aspect of how to become a successful photographer, also the process it takes, another thing that I like is that you really love what you do. Thank you Frank I really loved it.

  3. Profile photo of

    Very informative. Can you, by any chance, post downloads of PDF files of the Wedding Shoot List or Contract? Maybe a template of the two?

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    Thank you, Frank, for such a wonderful course! I really enjoed each part of it!

  5. Profile photo of Francesca Hughes Francesca Hughes

    This was a great class! I learnt so much in a short amount of time. I have a wedding coming up, and although I’m not the formal photographer, I will be shooting some candid shots and some of the details throughout the day and evening. Frank has done a brilliant job of going through every part of the process so that I can successfully get through the day and hopefully come out with a great set of shots! Thanks again Frank!

    – Francesca //

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