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Join Erik as he provides an overview of the concepts and techniques covered in this class, and then jumps right into setting up the first location shoot.
Erik surveys the available light to determine a plan of action for balancing the color temperature.
The goal of fill light is to bring up the shadows without drawing attention to itself.
Adding an egg crate grid to the strip light allows for a finer control of the direction of the light.
Erik applies the concepts covered in the first shoot to a location change within the restaurant.
Shooting in most retail stores means dealing with a lot of competing lighting sources. It is your job to come up with strategies to work with what you have.
Moving to the back of the store eliminates the daylight mixing with the scene, but now you have to deal with the existing fluorescent light.
Using more powerful studio strobes allows you to shoot with a smaller aperture to get a wider depth of field. In a lifestyle shoot you want the light to look as natural as possible to convey a sense of authenticity.
To add just a little more sense of realism in this scene Erik adds one more light to simulate light coming from the TV.
Working in studio allows you to rearrange the set to completely change the direction you are shooting from and change the perspective of the viewer.
Erik Valind is a Top Pro Photographer who specializes in the creation of compelling commercial work and energetic lifestyle imagery. People are the center of his photography and also serve…