After receiving a BFA in Photography from the University of Arizona in 1984, Joel began working as a commercial advertising photographer based out of Denver, Colorado. His style of capturing portraits has earned him the attention from many of the nation's finest Advertising Agencies and Art Buyers. Due to his strong fine art background, Joel strongly believes in creating images that go beyond the normal commercial application. He stated, "I am driven to create images that would hang on the walls of any gallery". Some of his clients include AARP, Abbott Laboratories, AES, Archer Daniels Midland, Arizona Office of Tourism, AT&T, Carnegie Institution, Case Logic, Dial, Febreze, Goldman Sachs, Hudson Trail Outfitters, Kodak, Nikon USA, Pentax USA, Philip Morris, Phillips 66, PSE Archery, Red Bull, Roper, Quest, Sony, Sturm Ruger Co., Village Inn, Visa, Volvo, US Postal Service, USA Boxing, Wacom, Western Gas, Xcel Energy, and many more. Joel's assignments have taken him to every continent and to over fifty counties across the globe. In addition to his assignments, Joel has also become a voice in the photographic community promoting the creative process of photography through seminars and workshops. "I have a passion to see people get excited about the creative process". In 1991, Joel produced his first national-interest coffee table book: Navajo, Portrait of a Nation. On top of this, the book has received a number of photographic and graphic design awards. Currently, Joel has a home in Tucson, Arizona that he shares with his wife and four children and is working out of his personal studio in Los Angeles, California taking on new clients, building portfolios, and sharing his passion for photography wherever he goes.