Who We Are, and What We Do:

We empower people through affordable education to create beautiful, fascinating, wonderful things.
We make our member's lives better by teaching them how to be happier and more successful doing the things they truly care about.
Our goal is to help them in their journey of personal growth.

IN SHORT, WE WANT TO HELP PEOPLE CREATE THE TYPE OF IMAGES THEY’VE ALWAYS DREAMED OF

WE’RE IN THE BUSINESS OF HELPING PEOPLE CREATE THE KIND OF IMAGES THEY’VE ALWAYS DREAMED OF

We are masters at making the “hard stuff” simple.

WE KNOW THE DIFFERENCE A GREAT TEACHER MAKES

We remember every single great teacher we had in school. They made such a difference that we’ll remember them forever. We strive to do the same thing here. That’s why we only work with the most passionate, most gifted, and most talented teachers on the planet. Period.

WE SPEND EVERY WORKING DAY BREAKING THINGS DOWN…

An important part of our job is looking at a technique or a concept and reverse engineering it, and then we turn around, break it down, and teach it step-by-step, so that anyone can learn, no matter where they are on their journey. Beginners are here. Some more advanced folks are here, too. Everybody needs to keep learning new things.

WE GET EXCITED WHEN WE LEARN NEW STUFF, TOO!

We’re always trying to find better, simpler, more fun ways to make extraordinary images. If we learn something really awesome, we can't wait to share it with you (that’s what makes us tick).

WE’RE LEAD BY SCOTT KELBY, A MAN WHO HAS DEDICATED HIS LIFE TO TEACHING

If you read his story, you’ll know more about us than any page on this site could ever tell, but for 11 years straight he's been the #1 bestselling author of books on photography, Lightroom and Photoshop, but that's only a small part of the story. Here’s the link.

WE BELIEVE THE CHILDREN ARE OUR FUTURE

Teach them well and let them lead the way. (Sorry, we couldn’t resist)

WE BELIEVE LEARNING SHOULD BE FUN

If you're laughing, you’re engaged. If you’re smiling, your creative juices are flowing and you’re more open to picking up new things, new techniques, and new ideas. Plus, having fun is fun.

AT THE END OF THE DAY, WE ALL WANT THE SAME THING

We just want to make better images. If we can show people how to make better images, whether it’s through their computer or their smart phone, inside of Photoshop or in their camera, then we’re doing the job we’re supposed to be doing. It’s our mission to help creative people make the best images they’ve ever made.

We’ve got state-of-the-art technology that delivers our training in ways we could have only dreamed about a few years ago, and we have different mediums for learning (from online training to Webinars to live seminars), so we can ignite that fire inside everyone, no matter how they like to learn, and we made it so affordable that anyone can take advantage of it, anywhere.

I am 100% self-taught in photography, Photoshop, Lightroom, and I have probably learned 90% of what I know from the folks at KelbyOne.”

— Amy Braswell

OUR HEADQUARTERS ARE IN OLDSMAR, FLORIDA
(ABOUT A MINUTE OUTSIDE OF TAMPA)

Our business is built on creativity, so we created a fun, colorful work environment to help it grow. It’s got lots of open collaborative areas, casual meeting spots, and even our own fully equipped concert stage…in case the urge to jam hits us (luckily that urge usually hits at night).

A LITTLE HISTORY

We were founded by two husband and wife teams back in the early 1990s. Our hair was big, and our dreams even bigger. We started with producing one-day Photoshop seminars soon followed by us forming a training association for Photoshop users, which included publishing Photoshop User magazine, and then creating the Photoshop World Conference and expo, and it all just grew from there. When doors opened up to us we did our best to walk through them. We built a team of really amazing, self-motivated, fun people who had the same ideals, ethics, and drive we did to bring world class education to everybody everywhere.